This basically means creating a framework for the animated explainer video. The idea can be either conceptual, character-driven, emotionally evoking or conversational, that best suits our client’s video project. The concept and script are the backbone of any video.Īt this stage, we use the above requirements as a guide, along with our own research to create a concept for the video. Here is the creative brief template we use at Studiotale. It is in this stage of the animation process that the participation from creative directors and scriptwriters are encouraged. Later, through an online call or a personal meeting, we get a more in-depth understanding of the project. It encompasses details like the video’s purpose, product features/benefits they want to highlight, target audience, quick elevator pitch, etc. In short, the creative brief is a video production client questionnaire.
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To do so, we send a detailed creative brief for them to fill. The foundation for a great animated video is to understand the client’s company and project.Īt this stage, we communicate with our clients to set the right expectations for their video projects.
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While every animation video project we work on is different, they all follow these 7 fundamental stages.īefore you start, here is something you need to be aware of.
2D ANIMATION PRODUCTION PIPELINE PDF SOFTWARE
It is usually created with software like Adobe After Effects, Illustrator and Photoshop. It includes characters, storyboards, and backgrounds in the form of vector graphics.
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The 2D animation process is the technique of creating the illusion of movement using still images in a two-dimensional space. So, if you’re eager to discover the magic that goes behind creating a killer animated video, this guide is for you.īut, before we go any further… What is the Animation Process? In fact, we have successfully created over 250+ animated explainer videos using this very animation workflow. Whether you are creating your own or looking to hire a video production company, it is essential to know the animation production process behind it.įortunately, we have created this guide to show you the step-by-step 2D animation process.